RPD: Nebraska Is Relevance Country

76th in a 2022 Series*

The Relevance Project is in the center of Nebraska today and tomorrow for the state press association’s in-person conference. We appreciate the opportunity to share the benefits of the initiative and to explore a better future for local media with Relevance as the guide. I’m also participating in a “Flash Session” where five topics each get 15 minutes of discussion. My focus: “Building Lasting Customer Relationships.” I will share a list of 10 actions that worked well for me during 15 years in the publisher seat. Among the Relevant Points: Solve all customer complaints in 24 hours and respond ASAP to readers and advertisers, even if it is just that you are working on the problem. The theme of the NPA conference (above photo is the cover of the program that’s also a reporter’s notebook) is “Stay Curious.” Will do.

–Tom Silvestri, Executive Director, The Relevance Project

*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.

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