The Relevance Project seeks to promote the importance of local journalism and its vital role in democracy. These resources are aimed at helping newspaper media recapture and bolster the message that it is the primary source of local news and information.
We Trust Newspapers
A sampling of research that documents the public trust in journalists who cover and live in the communities they serve.
You never know where support will show up. Download
We Get Results
A Texas publisher challenges naysayers. Download
Testimony reported by The Wall Street Journal. Download
This U.S. senator seeks federal help for local news. Download
Cheers for Local News
Selected quotes from the media critic of The Washington Post that make the case for our newsrooms.
Note: The Ad Recall data are from Coda’s ad effectiveness database, which is composed of newspaper reader studies for more than 40 newspapers conducted from January 2016 to June 2020.
When Local News Fails Digital Series
Provocative warnings from the media critic of The Washington Post whose 2020 book explains the challenges facing community newspapers.
The Election Season
Digital promos to help build awareness of newspapers’ scope in reaching voters
Advice for the Newsroom
Share these best practices captured in one-page handouts.
Strengthen stories with a structure selection.
Advice to stay out of grammar jail.
Consider this comeback to that reader response.
Clarity is a must in news writing.
Tips on how to probe studies and polls. Download