Support Local Journalism

The Relevance Project seeks to promote the importance of local journalism and its vital role in democracy. These resources are aimed at helping newspaper media recapture and bolster the message that it is the primary source of local news and information.

We Trust Newspapers

A sampling of research that documents the public trust in journalists who cover and live in the communities they serve.

For more about this report, go to

Unusual Source
You never know where support will show up. Download

We Get Results
A Texas publisher challenges naysayers. Download

We Know
Testimony reported by The Wall Street Journal. Download

Industry Advocate
This U.S. senator seeks federal help for local news. Download

A Wise First Step
Our thanks to the American Press Institute fort its good work.  Download

Let In Sunshine
Add your local examples to this bold statement. Download

Cheers for Local News

Selected quotes from the media critic of The Washington Post that make the case for our newsrooms. 

Note: The Ad Recall data are from Coda’s ad effectiveness database, which is composed of newspaper reader studies for more than 40 newspapers conducted from January 2016 to June 2020.

When Local News Fails Digital Series

Provocative warnings from the media critic of The Washington Post whose 2020 book explains the challenges facing community newspapers. 

The Election Season

Digital promos to help build awareness of newspapers’ scope in reaching voters

Look Who’s No. 1
Download Digital
Download Print

Newspapers Trounce Facebook
Download Digital
Download Print

Newspaper Readers Are Voters
Download Digital
Download Print

To read more about — or reference — the National Newspaper Association Survey used in these promotions, click here.

Advice for the Newsroom

Share these best practices captured in one-page handouts.

Protect Your Credibility
By Bart Pfankuch, content director for South Dakota News Watch

Six Options
Strengthen stories with a structure selection.

Five Tips
Advice to stay out of grammar jail.

‘So What!’
Consider this comeback to that reader response.

One Tract
Clarity is a must in news writing.

Detail Methodology
Tips on how to probe studies and polls. Download

Once a Year
Here’s an annual exercise to update knowledge about the local economy. 

Key Question
Keep asking it. Here’s to ironclad sourcing. 

Numbers Can Numb
Use graphics for the reader’s sake. Download

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