The Relevance Project seeks to promote the importance of local journalism and its vital role in democracy. These resources are aimed at helping newspaper media recapture and bolster the message that it is the primary source of local news and information.
We Trust Newspapers
A sampling of research that documents the public trust in journalists who cover and live in the communities they serve.
For more about this report, go to www.edelman.com
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Unusual Source
You never know where support will show up. Download
We Get Results
A Texas publisher challenges naysayers. Download
Sunshine 365 Days
Thanks to the Pennsylvania NewsMedia Association for its Sunshine Week campaign — “THEIR SECRETS ARE NOT SAFE WITH US” — that appears here for use throughout the year, in various formats.
My Local Newspaper
Results from the National Newspaper Association‘s 2022 Survey make an excellent case for local newspapers’ trusted journalism. Our thanks to NNA for sharing this important research.
(If you are not a member, please consider joining.)
Strong perspectives from newspaper leaders who don’t mince words.
When Local News Fails Digital Series
Provocative warnings from the media critic of The Washington Post whose 2020 book explains the challenges facing community newspapers.
The Election Season
Digital promos to help build awareness of newspapers’ scope in reaching voters
Reliable Voters
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Reliable News Source
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Most Trusted
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To read more about — or reference — the National Newspaper Association Survey used in these promotions, click here.
Count on Us
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Can Do It All
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Readers Vote
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Advice for the Newsroom
Share these best practices captured in one-page handouts.
Protect Your Credibility
By Bart Pfankuch, content director for South Dakota News Watch
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Six Options
Strengthen stories with a structure selection.
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Five Tips
Advice to stay out of grammar jail.
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