A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.
Helping Businesses Reopen
The ‘All Together Now’ Series
Use these “door openers” to set up sales calls during the pandemic.
15 Calls To Action
Insightful Research from Coda Ventures
NEWSPAPER ADS WORK. This series makes the case.
7 out of 10 newspaper readers who read an apparel ad took action after seeing the ad. Download
7 out of 10 newspaper readers who read an automotive ad took action after seeing the ad. Download
7 out of 10 newspaper readers who read a circular take action after seeing the ad. Download
8 out of 10 newspaper readers act after seeing coupons in an advertisement. Dowload
7 out of 10 newspaper readers took action after seeing a banking or financial services ad. Dowload
7 out of 10 newspaper readers took action after seeing an ad for office supplies. Dowload
7 out of 10 newspaper readers took action after seeing an ad for insurance services. Download
6 out of 10 newspaper readers took action after reading an educational services ad. Download
8 out of 10 newspaper readers took action after reading a grocery advertisement. Download
7 out of 10 readers took action after reading a retail ad in a newspaper. Download
7 out of 10 readers took action after reading an ad for home furnishings in a newspaper. Download
6 out of 10 newspaper readers took action after reading an ad for eyewear. Download
6 out of 10 newspaper readers took action after reading an ad for home services. Download
6 out of 10 newspaper readers took action after reading an ad for jewelry. Download
6 out of 10 newspaper readers took action after reading an ad for dental services. Download
Note: The Ad Recall data are from Coda’s ad effectiveness database, which is composed of newspaper reader studies for more than 40 newspapers conducted from January 2016 to June 2020.
Handy reminders to send to clients. Feel free to adapt the format for other Calls to Action.
Coupon Promo Postcard
Promote the power of coupons appearing in your newspapaper. Download
Auto Promo Postcard
Ready-made promo touting how newspaper advertising influences auto sales. Download
The Election Season
Digital promos to help build awareness of newspapers’ scope in reaching voters
Share these best practices captured in one-page handouts.
15 Tips for Winning Back Advertisers
Never give up when an advertiser quits. Here are suggestions on how to win a return. Download
Tips on Growing Your Email List
Expert advice from the founder and president of Local news ROI.
Create Great Ads
Use business reopenings as a spark for great advertising solutions.
Lift Up Your Sales Efforts
Tips from Peter Lamb, owner of Lamb Consulting. Download
Support Local Journalism Digital Series
Selected quotes from the media critic of The Washington Post that make the case for our newsrooms.
When Local News Fails Digital Series
Provocative warnings from the media critic of The Washington Post whose 2020 book explains the challenges facing community newspapers.
The launch of the Relevance Project Revenue Resource 2020 is the product of an excellent collaboration with Metro Creative Graphics, which designed the creative, and Coda Ventures, which provided its research. We greatly appreciate our partners. Copyright © 2020, Newspaper Association Managers, Inc.