Revenue Resource 2020

A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.

Helping Businesses Reopen

The ‘All Together Now’ Series
Use these “door openers” to set up sales calls during the pandemic.

Open For Business
Promotes hard-working newsrooms and your trusted brand. Download

Let’s Face It
Your newspaper is reporting from the front lines. Download

We’ve Been Hard At Work
Your newspaper is working hard on the front lines. Download


15 Calls To Action

Insightful Research from Coda Ventures
NEWSPAPER ADS WORK. This series makes the case.  

Apparel
7 out of 10 newspaper readers who read an apparel ad took action after seeing the ad. Download

Auto
7 out of 10 newspaper readers who read an automotive ad took action after seeing the ad. Download

Circulars
7 out of 10 newspaper readers who read a circular take action after seeing the ad. Download

Coupons
8 out of 10 newspaper readers act after seeing coupons in an advertisement. Dowload

Financial Services
7 out of 10 newspaper readers took action after seeing a banking or financial services ad. Dowload

Office Supplies
7 out of 10 newspaper readers took action after seeing an ad for office supplies. Dowload

Insurance
7 out of 10 newspaper readers took action after seeing an ad for insurance services. Download

Educational Services
6 out of 10 newspaper readers took action after reading an educational services ad. Download

Grocery
8 out of 10 newspaper readers took action after reading a grocery advertisement. Download

Retail Advertising
7 out of 10 readers took action after reading a retail ad in a newspaper. Download

Home Furnishings
7 out of 10 readers took action after reading an ad for home furnishings in a newspaper. Download

Eyewear
6 out of 10 newspaper readers took action after reading an ad for eyewear. Download

Home Services
6 out of 10 newspaper readers took action after reading an ad for home services. Download

Jewelry
6 out of 10 newspaper readers took action after reading an ad for jewelry. Download

Dental Services
6 out of 10 newspaper readers took action after reading an ad for dental services. Download

Note: The Ad Recall data are from Coda’s ad effectiveness database, which is composed of newspaper reader studies for more than 40 newspapers conducted from January 2016 to June 2020.


Postcards

Handy reminders to send to clients. Feel free to adapt the format for other Calls to Action. 

Insert Promo Postcard
Ready-made promotional piece touting the effectiveness of newspaper circulars. Download

Coupon Promo Postcard
Promote the power of coupons appearing in your newspapaper. Download

Auto Promo Postcard
Ready-made promo touting how newspaper advertising influences auto sales. Download


The Election Season

Digital promos to help build awareness of newspapers’ scope in reaching voters

Look Who’s No. 1
Download

Newspapers Trounce Facebook
Download

Newspaper Readers Are Voters
Download

To read more about — or reference — the National Newspaper Association Survey used in these promotions, click here.


Helpful Advice

Share these best practices captured in one-page handouts.

15 Tips for Winning Back Advertisers
Never give up when an advertiser quits. Here are suggestions on how to win a return. Download

Tips on Growing Your Email List
Expert advice from the founder and president of Local news ROI.
Download

Create Great Ads
Use business reopenings as a spark for great advertising solutions.
Download

Lift Up Your Sales Efforts
Tips from Peter Lamb, owner of Lamb Consulting. Download

Top Advice From Media Professionals
A curated list of tips from sales professionals shared during pandemic-era conferences. Download

NEW! Building Lasting Relationships
Common senses actions to strengthen your relationships with clients. Download


Support Local Journalism Digital Series

Selected quotes from the media critic of The Washington Post that make the case for our newsrooms. 

When Local News Fails Digital Series

Provocative warnings from the media critic of The Washington Post whose 2020 book explains the challenges facing community newspapers. 

The launch of the Relevance Project Revenue Resource 2020 is the product of an excellent collaboration with Metro Creative Graphics, which designed the creative, and Coda Ventures, which provided its research. We greatly appreciate our partners. Copyright © 2020, Newspaper Association Managers, Inc.


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