Retaining Public Notices is the newspaper battle that never quits. Throughout NAM, major fights in state legislatures continue. The update: Some victories (phew), lots of worries (ugh). When I ask what are “the issues that keep you up at night,” Public Notices fall in the Top 3. Often, it is the No. 1 concern. WeContinue reading “Public Notices: The Fight That Keeps On Ticking”
Publishers are an endangered species these days. It used to be a given that the top officer was called a publisher. No longer. The role has been crushed by digital focuses, changing business conditions, consolidations, new missions at companies, and cost-saving. That’s why an updated definition caught my attention. The new America’s Newspapers, a valuedContinue reading “What’s A Publisher? Consider This Updated Definition”
One in a series of updates on The Relevance Project NAM members want The Relevance Project to succeed. That’s clear from talking with nearly 40 executive directors since I started as executive director on May 1. The support is much appreciated. Awareness about The Relevance Project’s mission falls into three buckets: Very knowledgeable. Somewhat in-the-know,Continue reading “Support From NAM Members Is Vital To The Relevance Project”
A follow-up point to the last posting about the Freeman Courier in Freeman, SD. I forget to include an inspirational quote from the Waltners, Jeremy and Tim. It captures the never, never, never give up spirit of newspapering: This is new and this is challenging, but our objective is clear: We have to survive. And we’reContinue reading “Here’s A Newspaper Quote Worth Framing”
One of the treats of The Relevance Project is reading NAM-member newsletters that tell success stories. They inspire me to get out an underliner and notebook to capture the embedded strategies that won the day. A good recent example is the story of a weekly newspaper in South Dakota that used the pandemic to speedContinue reading “Nothing Like A Crisis To Shift Your Newspaper Strategies”
Is it time to redefine what a “daily” is in a multimedia world? Change in our industry is happening so fast that it’s getting difficult for press/newspaper associations to answer a simple question: How many daily newspapers do you have as members? At least one press association recently ran a scorecard on the front ofContinue reading “You Can Thank 2020 For Why We All Could Be ‘Dailies’”
Here are three simple questions to ask an advertiser eager to better market itself — ideally, with your expertise: • Why should a prospective client hire you rather than a competitor? • Is there a segment of the market that values the thing that makes you different, and is that segment large enough to supportContinue reading “3 Marketing Questions That Cut Both Ways”
The quickest way to ruin a publisher’s or advertising director’s day — or budget — is for a major advertiser to quit. As a former longtime publisher, I know that pain. A NAM colleague called me this month wondering if I could recommend steps to help a member newspaper convince a major advertiser to return.Continue reading “Have A Nice Day: Winning Back Advertisers”
As your point person for The Relevance Project, I inherited the framework of an initiative called the “Community Forum.” With the help of a consultant, a new mission for NAM members was proposed: “To define the new Community Forum for a better democracy and as a platform for local print advertising.” That was presented inContinue reading “Looking For A Few Good Community Forum Sites”
The Support Local News initiative has a relevant connection to NAM. It will maintain a directory of newspapers as a resource where interested parties can link to our members’ web sites for information about subscriptions and advertising, and even stick around to read local news. With one provision: NAM members need to ensure their newspapersContinue reading “‘Support Local News’ Boosts Us, Our Industry”
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