Defining the new ‘Community Forum’

The Relevance Project seeks to corral the assets of community newspaper media and those of state, provincial, and national newspaper associations, and position them for relevance in a digitally focused world. Read more.

Revenue Resource 2020 Package Now Available

The Relevance Project today released the extensive Sales Resource 2020 to assist newspapers in aiding businesses of all sorts during the problematic pandemic. 

The initial phase of the Relevance Project Revenue Resource has 18 sales promotions. Click here to read more.


Thousands of newspapers representing millions of reader across North America: Newspaper media remains the predominant source of local news and advertising information.


The Relevance Project was founded in 2018 as a collaborative effort of newspaper associations across the continent. In Summer 2020, the mission roll-out begins.


The multi-faced project will engage dozens of associations, thousands of newspaper members, and millions of readers in re-defining the medium as the New Community Forum.

“Newspaper media have been ceding our unique roles and relevance in the marketplace. It is time to leverage the power of our broad, engaged audience.”

Steve Nixon
President, Newspaper Association Managers (NAM)
Executive Director, Saskatchewan Weekly Newspapers Association

“The role of community newspapers has been overshadowed by the social media phenomenon. We must retake control of our powerful narrative.”

Michelle K. Rea
Chair, The Relevance Project
Executive Director, New York Press Association

Copyright © 2020. Newspaper Association Managers, Inc.