RPD: Returning Favor To North Carolina

110th in a 2022 Series* The Relevance Project thanks Phil Lucey and the North Carolina Press Association for the opportunity to talk Community Forum at the annual conference in Raleigh on Aug. 25. It was impressive to learn that a couple of newspapers had Community Forum-like approaches underway as part of either the Google NewsContinue reading “RPD: Returning Favor To North Carolina”

RPD: Deep In The Heart Of Texas

109th in a 2022 Series* We thank the Texas Press Association for embracing the Relevance Project’s resources and the Community Forum strategy as a vital part of its Convention & Trade Show in San Marcos this past Friday and Saturday (July 28-30). The invitation continues the strong support of The Relevance Project by TPA ExecutiveContinue reading “RPD: Deep In The Heart Of Texas”

RPD: The John Foust Series

108th in a 2022 Series* Exclusive to The Relevance Project, veteran trainer and solutions shaper John Foust is sharing his favorite advertising advice columns that first appeared in trade association publications or accompanied his programs conducted for thousands of newspaper advertising professionals. The set of six one-pagers covers a meaty variety of subjects, ranging fromContinue reading “RPD: The John Foust Series”

RPD: We’re In ‘A Path Forward’

107th in a 2022 Series* The State of Local News 2022 was released this week in a blockbuster report (link is here). We were pleasantly surprised and honored to see The Relevance Project show up in the section headlined “A Path Forward.” Here’s the recognition: “At a summit on rural journalism, Tom Silvestri, former publisherContinue reading “RPD: We’re In ‘A Path Forward’”

RPD: Community Forum No. 2 In Mississippi

106th in a 2022 Series* The testing of THE Community Forum strategy continues this week in Mississippi with a second civil, civic conversation on issues of importance.  “How Do We Combat Brain Drain?” is the topic of the Community Forum in Tupelo at 6 p.m. Thursday (June 30). Daily Journal is the host newspaper, withContinue reading “RPD: Community Forum No. 2 In Mississippi”

Q and A: Utah’s/Montana’s Brian Allfrey

Part of a Monthly Series* The coach in Brian Allfrey wants the newspaper industry to be bold. The manager in him advocates trying new things, for even in failure important lessons exist.The longtime basketball coach and veteran manager knows a thing or two about risk. This year, he is running two newspaper trade association basedContinue reading “Q and A: Utah’s/Montana’s Brian Allfrey”

RPD: Proving The Newspaper Story (Cont.)

105th in a 2022 Series* Two more state press associations are triumphing the power and importance of newspapers by distributing impressive new research. In Virginia, the headline is “Virginians See Local Newspapers as Most-Trusted Source of News.” In neighboring North Carolina, “North Carolinians Love Their Newspapers.” The Virginia Press Association, which hired the Richmond-based researchContinue reading “RPD: Proving The Newspaper Story (Cont.)”

RPD: Innovation And The Urgent Transition

104th in a 2022 Series* It dawned on me while sitting in a Kentucky building from the 1800s why the forced jump from fossil fuels to green energy was such a painful debate. It sounds too much like the newspaper transformation urgency that’s given us pounding headaches for at least the last couple of decades.Continue reading “RPD: Innovation And The Urgent Transition”

RPD: A Listening, Learning Opportunity

103rd in a 2022 Series* One of the best usage of the Community Forum strategy is to start conversations in areas where you are missing in action or weak in at least showing interest. You can skip over the excuses — “we don’t have enough reporters to cover …” — by conducting Community Forums toContinue reading “RPD: A Listening, Learning Opportunity”