77th in a 2022 Series*
Today marks the completion of Year 2 of The Relevance Project for me. The timing could not be better as this past week was all about spreading the benefits, resources, progress and possibilities of this NAM (Newspaper Association Managers) initiative at three conferences (one by Zoom). Special thanks to executive directors Michelle Rea, Steve Nixon, Beth Bennett, Mark Maassen and Layne Bruce for their outstanding guidance in the start-up phase and unbending encouragement. Also, thanks to the enterprising press associations, their executive directors, ad agency leaders, staffers and lobbyists who support and invite The Relevance Project to be part of the solutions. And, we add one more round of appreciation for Metro Creative Graphics for contributing the outstanding design work and Coda Ventures for sharing powerful readership research. We have a full tank of fuel for Year 3 and it’s looking like more in-person explorations about THE Community Forum and networking to tout community news operations as the best — as well as the most trusted and Relevant — media. Here’s to lighting a third candle next May 1 with plenty more to say.
–Tom Silvestri, Executive Director, The Relevance Project
*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.