Third in a 2022 Commitment*
You can’t solve a revenue challenge if you have a Relevance problem. Confront any signs of irrelevance NOW. Don’t ignore them. Dreaming up more revenue schemes is a stopgap. Relevance is a long-term plan.
*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222 in what promises to be a most interesting year. The RPDs will be brief. Longer blog posts about THE Community Forum (CF) and other Relevant topics also will appear from time to time. Thank you for supporting The Relevance Project. Your success is our focus. — Tom Silvestri, Executive Director, The Relevance Project