Fight Fear And Negativity With Positive Points — And, Oh Yes, Facts

Newspapers need more relevant facts. The battle for eyeballs and ad dollars is won by the media team that makes the best case. In spirit, The Relevance Project maintains newspapers win hands down. When it comes to local news and advertising, we’re the best, most trusted medium. And we’ve proven our worth for many, many years.Continue reading “Fight Fear And Negativity With Positive Points — And, Oh Yes, Facts”

Never Assume: Help The Public Understand The Value of A Newspaper

NAM members continue to press the Relevant Point that a community is in big trouble once its newspaper disappears. We share a recent exhortation: In a July newsletter, the Wisconsin Newspaper Association distributed a thought-provoking column by Andrew Johnson, the publisher emeritus of the Dodge County Pionier,  Campbellsport News and  Kewaskum Statesman. He also is theContinue reading “Never Assume: Help The Public Understand The Value of A Newspaper”

South Dakota Gets The Scoop With ‘Ghosting The News’ Interview

Yesterday’s Point prompted a fortunate find from our NAM member in South Dakota. SDNA Executive Director David Bordewky tells The Relevance Project that South Dakota was the first stop for Margaret Sullivan’s book tour regarding her “Ghosting The News: Local Journalism and the Crisis of American Democracy.” It resulted in an interview that was videotapedContinue reading “South Dakota Gets The Scoop With ‘Ghosting The News’ Interview”

Keep ‘Ghosting The News’ Handy, Even If You Know The Story

Over the weekend, I read Margaret Sullivan’s “Ghosting The News: Local Journalism and the Crisis of American Democracy.” The Relevance Project recommends buying it (retails for $15.99), especially if you plan to opine on the state of newspapers anytime soon.  All of us at NAM live each day what Sullivan eloquently writes about. So, youContinue reading “Keep ‘Ghosting The News’ Handy, Even If You Know The Story”

Keeping The Journalist’s Toolbox Handy During The Pandemic

The Society of Professional Journalists updates its Journalist’s Toolbox as conditions continue to change during the pandemic.  Good on NAM members for calling attention in newsletters, Web sites and publications to relevant resources to help keep our people safe. The SPJ site aggregates guides from all over the world. Plenty to pick as you keep theContinue reading “Keeping The Journalist’s Toolbox Handy During The Pandemic”

Fundraising Information For Newspapers In One Place? Priceless

Congratulations to NAM member Local Media Association for launching the Center for Journalism Funding with Google dollars. Among the center’s goals: “Strengthen the understanding and capabilities of local news organizations regarding fundraising programs and working with philanthropic organizations to support journalism projects.” The Relevance Project agrees that finding funders to support newspaper causes isn’t easy.Continue reading “Fundraising Information For Newspapers In One Place? Priceless”

Ownership Trend Is Worth Underscoring

Noting this sentence in The Wall Street Journal’s July 13th story about hedge-fund manager Chatham Asset Management coming out the winner for McClatchy Co.: “A sale to Chatham would mean roughly one-third of all newspapers sold in the U.S. each day are published by companies controlled by financial institutions.” Meanwhile, McClatchy DC’s story adds this CanadianContinue reading “Ownership Trend Is Worth Underscoring”

Hang Out In Twitter And Everyone Will Know Your Name

If you need added proof that Twitter is a journalist’s hangout, check out the string of comments prompted by TV news guy Zachary Downes’ question posted on July 12: Why did you become a journalist? Wrong answers only. When I last checked Twitter, retweets had soared passed 3,100 and likes exceeded 2,300. Downes is aContinue reading “Hang Out In Twitter And Everyone Will Know Your Name”

Localize The National Campaign To Show Greater Relevance

Cheers to America’s Newspapers for its latest campaign promoting newspapers as the trusted source for advertising in the communities they serve. It provides a timely rallying call for newspapers as a much better investment than Facebook. It also complements The Relevance Project’s emerging NEWSPAPER ADS WORK series. (Look for a new release soon.) SUGGESTION: NAMContinue reading “Localize The National Campaign To Show Greater Relevance”

Don’t Back Off Quality, Especially In Challenging Times

“There’s nothing to read in the newspaper.” Ouch. That’s a killer complaint, especially coming from a longtime subscriber. Now what? Try predicting how your member newspapers would respond? Is it: A. Sorry, we wish we could print more news but print advertising has declined. B. Our reporters were on furlough last week. We’re still lookingContinue reading “Don’t Back Off Quality, Especially In Challenging Times”