RPD: Hitting A High Note For Civic Discourse

99th in a 2022 Series* CLEVELAND, MISS. — The Mississippi Delta is home to the American Blues. It’s now also the starting point for a North American initiative to transform local newspapers into THE Community Forum. Congratulations to Publisher Scott Coopwood of The Bolivar Bullet who moderated last night’s (June 8) first in a seriesContinue reading “RPD: Hitting A High Note For Civic Discourse”

RPD: Yes! Mississippi Project To Launch

98th in a 2022 Series* The Relevance Project is in Mississippi this week for the state launch of the Community Forum initiative, which is sponsored by the Mississippi Press Association and the Mississippi Humanities Council. Tonight, The Bolivar Bullet will be the first newspaper to conduct the civil, civic conversation with its community on anContinue reading “RPD: Yes! Mississippi Project To Launch”

RPD: A Relevance Lesson In Minnesota

97th in a 2022 Series* Marshall Helmberger publishes the Timberjay with his wife, Jodi. Their success, they say, depends on Relevance. I’d add impressive dedication, devotion to their community, and a firm commitment to excellence. The spirited weekly covers 4,000 square miles in far northern Minnesota in what used to be a mining town that’sContinue reading “RPD: A Relevance Lesson In Minnesota”

RPD: As Promised, Graphic Tout On Ad Trust

96th in a 2022 Series* As promised, you now have the Metro Creative-designed promotion related to a Nielsen-exclusive-to-The-Relevance Project. The above graphic follows a Relevant Point and the May Newsletter that detailed the good news for newspapers in the The Nielsen Co.’s 2021 Trust in Advertising Study. Happy Monday! –Tom Silvestri, Executive Director, The RelevanceContinue reading “RPD: As Promised, Graphic Tout On Ad Trust”

RPD: Exploring The Future Of Rural America And Local Journalism

95th in a 2022 Series* The first National Summit on Journalism in Rural America was 15 years ago. It didn’t, by design, have a theme. Instead, organizer Al Cross gathered interested parties with the expectation that solutions and best practices would be explored about Rural America and then acted on. On Friday and Saturday (JuneContinue reading “RPD: Exploring The Future Of Rural America And Local Journalism”

RPD: New ‘Cheers For Local News’

94th in a 2022 Series* The best advocacy for local journalism comes from the front lines. That’s why The Relevance Project is proud to add three new promotions to its¬†Support Local Journalism page that pack strong messages from newspaper leaders who don’t mince words. Looking for inspiration? The trio below delivers. All three are availableContinue reading “RPD: New ‘Cheers For Local News’”

RPD: Localizing A Tragic Story

92nd in a 2022 Series* There is plenty of reporting to be done localizing the massacre in Uvalde, Texas. And Buffalo, NY. Consider initially documenting trends in three areas:Gun ownership and gun purchases: Lots to consider. Start with what percentage of local households and commercial establishments own guns. If you want one focus, analyze statisticsContinue reading “RPD: Localizing A Tragic Story”

RPD: Removing Harmful Content

91st in a 2022 Series* What would you think of a media company that had to address millions of pieces of harmful content it shared over the last few months– an amount so large it had to develop artificial intelligence to help detect adverse content faster, had to remove 1.7 billion fake accounts since SeptemberContinue reading “RPD: Removing Harmful Content”

RPD: ‘My Local Newspaper…’ Series

90th in a 2022 Series* In one of the Relevance Project’s biggest promotional offers, a NEW eight-part campaign explains the continued strength of local newspapers. All of the promotions follow the theme “My Local Newspaper…” and are based on the latest readership study orchestrated by the National Newspaper Association.¬† Because the study focused both onContinue reading “RPD: ‘My Local Newspaper…’ Series”