‘They Found The Community In Community Journalism’

More press associations are playing roles in preserving the impressive record of local journalism’s achievements during a pandemic. Survival also is a big part of the stories. The details make excellent topics for industry conferences and panel discussions because they can spotlight uplifting accounts about newspapers’ Relevance. The latest entry comes from “the middle ofContinue reading “‘They Found The Community In Community Journalism’”

In Praise of Press Associations’ Advocacy For Newspapers, Openness

By Tom Silvestri As a publisher, I welcomed Sunshine Week in March. It was always a valuable opportunity to account for indispensable news coverage and commentary that shined the light on government actions and documented specifics on where improvements in transparency were needed. It also invited a healthy exercise to explain newspapers’ role in exposingContinue reading “In Praise of Press Associations’ Advocacy For Newspapers, Openness”

Celebrating Newspapers Gets A New Look

Newspaper togetherness may have its own pandemic-time logo. Our observation starts with the Maine Press Association’s 2020 Conference symbol and theme. Here it is: Maine’s explanation:  “We diverted from the norm (last) year to acknowledge that Maine news staff worked extraordinarily hard and constantly during the pandemic to keep the public informed,” the MPA saidContinue reading “Celebrating Newspapers Gets A New Look”

Press Associations Are National Advertisers’ Best Choice

There’s no need to reinvent the wheel when it comes to buying advertising to reach a national audience. The effective network already exists — and it works just fine, thank you. State press associations across the United States have worked together for decades to help advertisers get in front of as many readers (and shoppers)Continue reading “Press Associations Are National Advertisers’ Best Choice”

Invite The RP: We’re Available For Hire

The Relevance Project is on the (virtual) road in 2021. So far, three newspaper associations have invited presentations to their members about The Relevance Project. We’ve done it in various versions, but the preferred slot is 45 minutes to an hour, which includes interaction, an exercise or two, and Q&A. The presentations allow an explanationContinue reading “Invite The RP: We’re Available For Hire”

Associations: Unmask Your Newspapers’ Relevance

For the sake of our future, the best read right now is how local newspapers are coming through for their communities. Special reports about the vital storytellers and testimonials about advertising/marketing solutions must document the resilience of local newspapers as they battle what many are calling their most challenging year ever.  Don’t assume people knowContinue reading “Associations: Unmask Your Newspapers’ Relevance”

Know Your Social Media By The Numbers

Thank you, Pew Research Center, for helping us better understand Twitter and the behavior on display. You found that 9 in 10 tweets sent between November 2019 and September were caused by the most active 10 percent of the users. And of those superusers, nearly 7 out of 10 were Democrats and Democratic-leading independents. RepublicansContinue reading “Know Your Social Media By The Numbers”

Diversity Remains A Complicated But Relevant Necessity

With 2020 noted as the year of promised diversity improvement, I saved an information graphic that Editor & Publisher Magazine included in its September issue. It stuck with me. Headlined “How News Organizations Should Hire to Increase Diversity,” the chart summarized findings in the Gallup-Knight Foundation survey released earlier in year. The survey of 20,000Continue reading “Diversity Remains A Complicated But Relevant Necessity”

Newspapers Can Stay In First Place With This

A smart publisher is always on the lookout for inspiration, even in unlikely places. Well, how about the Washington Football Team? Yes, that unfortunate group which for too many seasons made hapless a standard, with one bitter controversy after another and with a loathed owner who is about a popular as a web break onContinue reading “Newspapers Can Stay In First Place With This”

Best Route To Newspaper Resilience is Local, Local, Local

The recipe for newspaper resilience can be complicated. But the most important ingredients remain local, local, local. Local ownership. Local commitment to serve as THE Community Forum. And, a local economy that supports trusted journalism. That’s my major takeaway from an interesting study of Iowa news-providers by a digital journalism professor at the University ofContinue reading “Best Route To Newspaper Resilience is Local, Local, Local”