Best Advice (Last In A Series): Never Stop Learning

How long can you say “Happy New Year!”? Some people give up after the first week. Others share the best wish throughout January. I practice the monthlong campaign. Happy New Year!  With February fast approaching, we have time to conclude our nine-part series reprising the best advice from 2020 presentations at virtual conferences organized byContinue reading “Best Advice (Last In A Series): Never Stop Learning”

Best Advice (Part VIII): In Case You Missed The Crises…

No shortage of advice exists in the news business. We all know it can be blunt at times. But in 2020, the recommendations were more emphatic. Encouraging. Understanding. Inviting. Acknowledgements of stressful days, weeks, months used descriptions like: Unprecedented. Unchartered. Unmatched. And, at times, unbelievable. With the pandemic, social unrest and toxic politics, w eContinue reading “Best Advice (Part VIII): In Case You Missed The Crises…”

Best Advice (Part VII): Winning Loyalty From A Digital Audience

Relevance Project fans, there are three more installments to go in our words of wisdom series. I’ve isolated the remaining advice from my overflowing archive of pictures taken during 50 or so virtual workshops, webinars and Zoom panel discussions over the summer and fall of 2020. Most of the pictures were edited to crop outContinue reading “Best Advice (Part VII): Winning Loyalty From A Digital Audience”

Best Advice (Part VI): Digital, Digital, Digital

Our sixth in the Relevant series highlighting 2020 words of wisdom is consumed with digital. Aren’t you? Workshop attendees had much to choose from in figuring out digital opportunities and trends, even though many slides were, in essence, the speakers’ notes for delivery at newspaper and online publisher conferences. Lots of words. Graphs with tinyContinue reading “Best Advice (Part VI): Digital, Digital, Digital”

Best Advice (Part V): Classified’s Successor, Revenue Ideas, Power of Pictures, Working Remotely, Playing It Smart

We’re back with the fifth installment in the Relevant Advice Series. Who is in the house today? Up first is Bill Ostendorf of Creative Circle Media Solutions. He tells an audience of online publishers that self-service text ads are “by far the fastest growing type of advertising on the web. They are the classified ofContinue reading “Best Advice (Part V): Classified’s Successor, Revenue Ideas, Power of Pictures, Working Remotely, Playing It Smart”

Best Advice (Part IV): Jumpstarting Sales, The Audience Funnel and The ‘Good’ From Newsrooms

Our Relevant series sharing words of wisdom from 2020 presentations continues with a hat trick: Advertising, Audience and Journalism.  Today’s selected slides come with added commentary. Enjoy.  Maybe it’s the drawing of the cranky customer, but this first slide stuck with me. Why the skeptical look? Maybe it’s because local business owners are being calledContinue reading “Best Advice (Part IV): Jumpstarting Sales, The Audience Funnel and The ‘Good’ From Newsrooms”

Best Advice (Part III): Turnkey Ideas, Innovation Dance, Collaboration, Brand Loyalty

Sharing ideas is a gold standard at newspaper conferences. Participants benefit, in particular, from speakers who gather ready-to-use concepts. Last year’s programs, as the pandemic raged, embraced all sorts of revenue projects and strategies. The third installment of the best words of wisdom from 2020 presentations promotes products, process and passion.Read on: Trainer Kevin SlimpContinue reading “Best Advice (Part III): Turnkey Ideas, Innovation Dance, Collaboration, Brand Loyalty”

Best Advice (Part II): Desired Content, Audience Measures, Reader Revenue

The Relevance Project is back with a second selection of the best words of wisdom from insightful presenters to news media conferences in 2020. You’ll see slides that I captured while participating in more than 50 seminars, workshops and panel discussions. Yeah, it’s tough but Relevant work. Happy to share. Thanks also to the advice-givers.Continue reading “Best Advice (Part II): Desired Content, Audience Measures, Reader Revenue”

Best Advice From 2020 Webinars, Talks, Zoom Conferences (Part I)

The Zoom world of newspaper conferences allowed me a front-row seat at more than 50 presentations in the back half of 2020. I took lots of notes for blog items and snapped many pictures of the advice-givers’ slides.It’s time to purge the photos now that the New Year is here and my phone service wantsContinue reading “Best Advice From 2020 Webinars, Talks, Zoom Conferences (Part I)”