RPD: Localizing A Tragic Story

92nd in a 2022 Series* There is plenty of reporting to be done localizing the massacre in Uvalde, Texas. And Buffalo, NY. Consider initially documenting trends in three areas:Gun ownership and gun purchases: Lots to consider. Start with what percentage of local households and commercial establishments own guns. If you want one focus, analyze statisticsContinue reading “RPD: Localizing A Tragic Story”

RPD: Removing Harmful Content

91st in a 2022 Series* What would you think of a media company that had to address millions of pieces of harmful content it shared over the last few months– an amount so large it had to develop artificial intelligence to help detect adverse content faster, had to remove 1.7 billion fake accounts since SeptemberContinue reading “RPD: Removing Harmful Content”

RPD: ‘My Local Newspaper…’ Series

90th in a 2022 Series* In one of the Relevance Project’s biggest promotional offers, a NEW eight-part campaign explains the continued strength of local newspapers. All of the promotions follow the theme “My Local Newspaper…” and are based on the latest readership study orchestrated by the National Newspaper Association.  Because the study focused both onContinue reading “RPD: ‘My Local Newspaper…’ Series”

RPD: Thank You, Utah Press

89th in a 2022 Series* Thanks to the Utah Press Association for inviting The Relevance Project to present to the 2022 Annual Convention on Friday (May 20). The requested “Triple Play” discussion normally takes an hour as it delivers the ingredients of Relevance, an overview of the free resources on http://www.relevanceproject.net, and the strategic caseContinue reading “RPD: Thank You, Utah Press”

RPD: Thank You, Louisiana Press

88th in a 2022 Series* Everyone likes a good challenge. Here’s one: Take an hour presentation built on three parts. Break it apart into three sections so that each consumes no more than 20 minutes. Zero in on the best message, be brief and to the point. The added pressure: You’re cutting into attendees’ lunchContinue reading “RPD: Thank You, Louisiana Press”

RPD: Consumers Trust Newspapers (Cont.)

87th in a 2022 Series* Here’s further proof that advertisers and marketers seeking a trusted media should hire newspapers: Products in a newspaper’s portfolio show up in the Top 5 “trusted advertising channels” rated by U.S. customers. So says Nielsen’s 2021 Trust in Advertising Study in a special excerpt granted to The Relevance Project. SevenContinue reading “RPD: Consumers Trust Newspapers (Cont.)”

RPD: Debate Rejection Is An Opportunity

86th in a 2022 Series* Is the candidate-debate format ready to expire? Do newspapers have a replacement solution that fits under THE Community Forum umbrella? “The long-standing electoral tradition of political debates is on the wane,” reported the authoritative The Kiplinger Letter in its May 12th newsletter. “More and more candidates in high-profile races areContinue reading “RPD: Debate Rejection Is An Opportunity”

Director Q and A: NNA’s Lynne Lance

Part of a Monthly Series Lynne Lance says she dislikes talking about herself.But she eventually agreed to participate in this month’s Executive Director Question & Answer feature because it was an opportunity to thank the members of her National Newspaper Association. She calls the 1,698-member association her second family.The special relationships that newspaper people cultivateContinue reading “Director Q and A: NNA’s Lynne Lance”

RPD: Minnesota Gets A Gold Star

85th in a 2022 Series* Today we add the Minnesota Newspaper Association to The Relevance Project’s list of Gold-Star Supporters. MNA’s weekly e-newsletter always contains a sharp summary of Relevance Project resources available to newspapers members free of charge and keeps track of the new content that is posted each month. Links are embedded forContinue reading “RPD: Minnesota Gets A Gold Star”

RPD: Newspapers As Screwball Comedies

84th in a 2022 Series* Check me on this description of the newsroom: fast movement, frantic pace, eccentric characters, witty, quick barbs, and poking fun at the differences among the social classes, competitive battles among star reporters, and occasionally tension between love and cynicism. Nailed it, right? True confession: I borrowed the characteristics from TurnerContinue reading “RPD: Newspapers As Screwball Comedies”