A Relevant Word Of The Wise For Customer Service

I wish I received a dollar for every time readers or advertisers complained no one at “the newspaper” responded to their calls, emails, letters or online comments. I could buy a lot of newspapers. Short-staffed departments, outsourcing, bad systems, and centralizations that put leadership far from the local paper have made matters worse. So muchContinue reading “A Relevant Word Of The Wise For Customer Service”

Relevance 101: How To Plan A Community Forum

Part of a Continuing Series The Relevance Project offers workshops on how newspapers and their trade associations can be THE Community Forum. The Community Forum is an umbrella strategy to attract and connect with a growing audience. Its centerpiece action is the town hall (in Richmond, where I moderated 78 civil, civic Community forums, theyContinue reading “Relevance 101: How To Plan A Community Forum”

‘Count On Us’ Joins The Election Series

A fourth promotion expands The Relevance Project’s “The Election Series.” The latest house ad touts “Our Reputation Is The Difference” and is based on the results of a 2021 survey by the reputable Pew Research Center. The well-earned Relevance and reputation of a news organization combine to become a top factor with readers and viewersContinue reading “‘Count On Us’ Joins The Election Series”

We All Could Use A ‘Stamp Of Approval’

Good to see the LION roar in this commentary that newspaper/press associations are Relevant.  “Pressure state press associations… to open their doors to our digital members…,” writes the executive director of LION Publishers, “which provides teaching, resources, and community to independent news entrepreneurs as they build and develop sustainable business.” Interesting. There’s an opportunity, for sure.Continue reading “We All Could Use A ‘Stamp Of Approval’”

July Q And A: Kentucky’s David Thompson

David T. Thompson is a Hall of Famer who is fortunate to be alive. The executive director of the Kentucky Press Association also is eloquent in his advocacy for newspapers — especially his all-in members — but realistic about the challenges and pace of change. Talking with him about his impressive career leaves the solidContinue reading “July Q And A: Kentucky’s David Thompson”

Newspaper Research: Multigenerational Readership Is Lucrative Target For Advertisers

A Special Report Today’s newspaper readers are an advertiser’s best prospects. That’s because Americans of all ages — not just “old people” — read newspapers. In addition, these discerning readers collectively are educated, active consumers who are ready to shop. Those facts are among the major conclusions from a series of statewide-market studies conducted byContinue reading “Newspaper Research: Multigenerational Readership Is Lucrative Target For Advertisers”

Don’t Let Anyone Else Own YOUR Story

Part of a continuing series. The latest round of depressing global facts about newspapers is one good reason that successful publishers should be THE Community Forum and own THEIR story. Important as they seem to be, the annual findings of the Pew Research Center, the Reuters Institute for the Study of Journalism, and analysts likeContinue reading “Don’t Let Anyone Else Own YOUR Story”

Hello? A Smart Recourse For Outdated Publishers

I have a new line for newspaper trade associations frustrated with publishers who won’t fix crappy websites. Be smart. Encourage community newspapers to jump over a website mess and go all in with news reports that are built for viewing on smartphones. That’s where the audience is. More so, since the pandemic shook up theContinue reading “Hello? A Smart Recourse For Outdated Publishers”

PNA Adds A 12th ‘Big Book’ To Its Solutions Library

The Pennsylvania NewsMedia Association thinks big. It also has a winning formula to do so. Each year, PNA “identifies a topic of interest and relevance to our members,” said Jane Hungarter, the association’s director of marketing. (Special emphasis added on Relevance. ) It then builds a “Big Book” around it. This year’s focus? Big BookContinue reading “PNA Adds A 12th ‘Big Book’ To Its Solutions Library”

The Community Forum Is Shelter From The Storm

One in a continuing series. Efforts to save local news are like summer storms. The heat builds and builds to sweaty highs. Humidity soars in tandem. Dark, ominous clouds arrive. It looks like the end of the world. Winds kick up. Branches snap, debris swirls, old roofs are exposed. Concerns about damage, loss and injuryContinue reading “The Community Forum Is Shelter From The Storm”