RPD: The John Foust Series

108th in a 2022 Series*

Exclusive to The Relevance Project, veteran trainer and solutions shaper John Foust is sharing his favorite advertising advice columns that first appeared in trade association publications or accompanied his programs conducted for thousands of newspaper advertising professionals. The set of six one-pagers covers a meaty variety of subjects, ranging from selling like a pro to lessons learned in advertising to the ingredients of ads that motivate readers to buy from advertisers. Use the series to capture new revenue or to spark an in-house training session. All six (a sample is below) are parked on the Revenue Resource page of www.relevanceproject.net. We thank Mr. Foust for his partnership and applaud his many years of advocating for newspapers.  The Relevance Project is honored to present The John Foust Series. We also thank Metro Creative Graphics for the design work.

–Tom Silvestri, Executive Director, The Relevance Project

*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.