103rd in a 2022 Series*
One of the best usage of the Community Forum strategy is to start conversations in areas where you are missing in action or weak in at least showing interest. You can skip over the excuses — “we don’t have enough reporters to cover …” — by conducting Community Forums to demonstrate you want to engage every community within your overall coverage area. So, here’s a timely audience question: How many newspapers organized a Community Forum to listen to the Black community on Juneteenth? Seized the opportunity to make it a community-wide celebration of Freedom Day, Black history and Black culture? Explored the essence of liberty and tragedy of injustices? Showed that being THE Community Forum meant igniting conversations that could be recorded, reported and shared in a purposeful diversity and inclusion initiative? We’re all ears. If you missed the collaborative opportunity for today, I’m sure your community will forgive you if you still schedule such a Community Forum sometime this month. Better late than never. Need further context or insight? Check out an excellent overview by Liz Dwyer, managing director of Local Media Association’s Word in Black, for additional directions you can take the Community Forum. Listen and learn.
–Tom Silvestri, Executive Director, The Relevance Project
*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.