RPD: Have Data, Tell A Great Story

19th in a 2022 Series*

A slide from the South Dakota Newspaper Association’s presentation detailing the Coda Ventures research.

Add South Dakota to the growing list of state press associations restocking readership facts that document the important value of newspapers, despite continual chaotic change. Among the findings confirmed by the research firm Coda Ventures that further support The Relevance Project’s “All Ages Read Newspapers” promotional series (based on aggregated Coda research completed for other associations): a whopping 83 percent of South Dakota adults (574,000) read newspapers in print and online each month; 79 percent of these readers are under the age of 65, 63 percent are homeowners, 63 percent earn at least $50,000 annually, and 71 percent have lived in their community five years or more; and more than 8 out of 10 South Dakotans believe that newspapers advertising is important to them. And this: Newspaper readers are, by far, the most engaged with their community and show up to vote as informed citizens. Cheers to the South Dakota Newspaper Association for updating its advocacy for the Relevance of newspapers  — and pressing the powerful point. (By the way, the research findings are posted prominently on SDNA’s website.)

–Tom Silvestri, Executive Director, The Relevance Project

*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.

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