RPD: The Axios Formula (1 min. read)

18th in a 2022 Series*

If you want to mirror a successful newsletter, consider Axios’ growing stable. I’m signed up for more than a dozen that arrive daily — from the morning report (above) to health to sports to the markets. I get a couple of the new regional reports, too. Today’s Relevant Point is what works for me as an Axios reader so it can work for you: 1. Each newsletter is an interesting and quick list of news, items of interest, or tidbits I can use or should know. The format is breezy. They read like a letter from a friend, not some cut-and-paste job or robotic assembly. 2. They build trust by cutting to the key point with facts, using such labels as: Why it matters; Be smart; Situational Awareness; Between the lines; How it works; and, Reality check. 3. You see creative use of bold and italic type, bullet points and indents. It’s easy on the eyes. 4. Advertising slots are for marketing messages and they don’t overwhelm. Nothing pops up or over. 5. Each item usually includes a photo or original artwork — many are attractive, while others are purposeful graphics. I could go on. Axios is a master of presenting informative news, respectful of the readers’ time (estimate time to read is included), and intent on making sure you come back tomorrow. All Relevant.

Tom Silvestri, Executive Director, The Relevance Project

*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.

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