RPD: ‘The Election Season’ Grows By 2

17th in a 2022 Series*

The 2022 Elections are full of opportunities for community newspapers. That’s why The Relevance Project is focused on adding to its portfolio of promotions parked on www.relevanceproject.net in the Revenue Resource and Support Local Journalism sections. Just Arrived: This week, “The Election Season” grew by two promotions: One touts newspapers “can do it all” in offering campaigns and candidates a full array of products and services to reach voters. The other reminds those who place political advertising that “…voters read and readers vote,” borrowing a quote from informative analyst John Kimball. All of The Election Season promotions are available in digital and print formats. They are meant to compliment sales efforts or help secure appointments with decision-makers. More On The Way: We have three more promotions in the works, so that by the end of February The Election Season will total nine calls-to-action. The Relevance Project wants you to win.

One More Update: We revised the text in the “Let’s Stay Together” promotion that’s part of The “All Together Now” series. It reflects the pandemic remaining with us and newspaper advertising teams standing ready to help local businesses, with added appreciation for our journalists and supporters.

Special thanks to Metro Creative Graphics for their design work.

-Tom Silvestri, Executive Director, The Relevance Project

*ABOUT THE SERIES: Our goal is to share a Relevant Point of the Day (RPD) each weekday throughout 2022. Our target is at least 222. Thank you for supporting The Relevance Project. Your success is our focus.

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