Associations, thinking of what to get your members for Christmas?
Make it the Season of Subscriptions.
Added audience always top newspapers’ wish lists. So, be a good Santa’s helper.
Develop some snappy promotions that help community newspapers sign up “gifted” subscribers (no pun intended).
Launch a province- or statewide goal to reach, encourage your members with a contest, and reward the top achievers with free admission to the next conference/convention.
Offer a workshop on best practices to sell gift subscriptions.
On the promotions, consider one of these themes:
Santa’s Favorite News Source.
Makes the Perfect Stocking Stuffer.
Give the Gift that Keeps on Giving.
This Will Last Beyond Christmas.
Shop Local This Christmas. Support Local Journalism.
Read On: Simply Made in America.
Turn A Page In 2022.
You Want To Know. Now You Can.
Ho, Ho, Ho for the First Amendment.
Warm Your Mind This Winter.
No Assembly Needed! (For print: No Batteries, Assembly Required!)
Add your own theme on how wrapping up a newspaper subscription is a worthwhile holiday present to family, friends and neighbors.
Good luck and much success to community newspapers.
Here’s to the Season of Subscriptions.
—Tom Silvestri, Executive Director, The Relevance Project