Lisa M. Simpson is not quite a month into her new role as the executive director of Arizona Newspapers Association but she already is working a list of top action items.
She shared them during a Relevance Project introduction.
First on the list? “We need to modernize our marketing,” said Simpson, who joined ANA on April 22 after handling advertising, marketing and event needs in the last three and a half years for the Arizona News Service, which publishes the Arizona Capitol Times.
Improvement of marketing includes upgrading the Association’s website, social media use, and weekly communications to members.
Simpson said another priority will be to educate Association members about the Arizona advertising solutions and the opportunities to sell into the network.
A third and related focus will be rolling out digital solutions for advertisers.
“We need to help our members think outside of the box,” she added.
Simpson succeeded Tim Thomas, who retired after serving as executive director for more than two years.
Over the last 20 years, Simpson held sales and management positions at newspapers including The Arizona Republic, The East Valley Tribune and La Voz Publishing.
Simpson said she is looking forward to attending the Newspaper Association Managers conference in August and remarked how impressed she’s been with the network of new colleagues who have contacted her with well-wishes and offers to help.
ANA is planning its annual conference for Oct. 16, Simpson said, with fingers crossed it will be in-person.