Our friend Sammy Papert at Pulse Research gave The Relevance Project the OK to share his ranking of business categories that are doing well.
Yes, doing well during a pandemic.
It’s refreshening to see goods and services enterprises racking up the sales.
Sammy’s winners should be on every advertising staff’s prospect list noting businesses that want to keep the sales flowing or those that simply are eager to say thank you via the newspaper to loyal customers.
In the list below, the percentages represent the increase in shopping vs. “normal times,” Sammy says. The percentage, for example, shows how many more households intend to shop for products — wine is a winner — or services — includes health care — during COVID-19 times.
No surprise that anything related to fixing up homes, eating and drinking, and at-home education are pluses.
There’s an odd one that mentions a particular type of newspaper.
Here the Pulse-highlighted categories and increases in business:
- Private tutor — 175%
- Landscaper — 137.7%
- Grocery Store (Neighborhood/Local/Mom & Pop) — 136.2%
- Landscaping Service — 105.4%
- Home Gardening Service — 102.8%
- Courier or Delivery Service — 87.3%
- Specialty Food Market — 83.3%
- Yard Equipment Store — 77.1%
- Bottled Water Delivery Service — 73.9%
- Grocery Store (Co-op) — 73.5%
- Community Service or Non-Profit Organization — 69.6%
- Wine Shop — 60.7%
- Tutoring Center — 55.6%
- Home Health-Care Provider — 54.5%
- House Cleaning Service — 48.9%
- Plant Nursery & Garden Supply Store — 48.5%
- Mortgage Broker — 45.5%
- New Sporting Goods Store — 45%
- Wholesale, Warehouse or Club Store — 41.2%
- Building Supply Store or Lumber Yard — 39.2%
- Mental-Health Provider — 36.8%
- Marijuana Dispensary — 31.9%
- National Daily Newspapers — 31%
- Carpet Cleaning Service — 27.9%
- Psychiatrist — 27.5%
- Barbershop — 25.8%
Thanks again to Sammy for the timely information.